bread

Reviving Bread

Consumer backlash against enriched bread products has bakers scratching their heads: How did the
number one driver of grocery store visits become a villain?

A recent round-table discussion at IBA in Munich brought the American Bakers Association’s Robb
Mackie, Brian Dwyer of Kroger, and Corbion’s Mark Hotze together to discuss this very question. Part of
their discussion included the fact that “free from” marketing claims continue to be desirable for
sensitive and allergic consumers and may help add interest in commercial bread aisles. Read the
summary from Baking Business here.

If gluten-free or allergen-free is a priority for your customers, contact Firebird Artisan Mills today to
discuss. Give us a call at 701-324-4330 or email us at news@firebirdmills.com.