snacks

Snack Industry Pursues New Ingredients, Combinations and Satiety

Snacks show rapid evolution from simple predictable products with nutritionally empty sources. This includes corn, potato and rice flours to uncommon combinations, plant-protein rich ingredient and uncommon ingredients that have only enjoyed limited exposure outside of small-scale applications.  Protein, nutritive density and probiotics all stake a claim on package claims and even clean label facts […]

Natural Product Expo West logo

Come see us at Expo West 2020

Visit us at booth #245 in Anaheim, CA this March 5–7. This year’s natural, organic and healthy products trade show features the latest trends and products shaping the future of the natural, organic and healthy lifestyle industry. Firebird will be one of the 3,000+ exhibitors on display with over 86,000 industry professionals estimated to attend. […]

plant proteins

Leveraging Plant-Based Protein to Improve Snacks, Baked Goods and More

While plant-based protein captures significant media attention through the uptick of meat replacement products, there remain many more common consumer food products that boost protein at a much more reasonable cost. In fact, plant protein can play a much more prominent role in salty and sweet snacks, many types of baked goods and health-oriented products […]

gluten free innovation

BRC AA-Rated Again

Firebird is pleased to announce we’ve received our most recent certification for BRC grade AA. As industry experts know, the certification covers the scope of the milling, blending and packaging excellence customers and partners have come to expect from Firebird. The Global Standard for Food Safety provides third-party audited confidence in how we produce top-quality, […]

Making Bakery Trendy Again

Whether taken from the perspective of consumer packaged goods, in-store produced bakery items, or independent bakery operations, the marketplace has not been overly kind to bakery performance recently. From low-carb diets to concerns on a lack of nutrients to simply being perceived as a sleepy category, bakery goods have underperformed. IRI data indicates 2018 was […]