Leveraging the Impact of Color in Food Products

Choosing a diet with a variety of color is a simple and effective way to ensure you receive quality and diverse nutrition in each meal. Many nutritionists and functional foods experts believe including naturally pigmented foods across different color categories is actually preferred to counting the number of vegetables, fruits, grains, seeds or other healthy […]

Connecting During COVID-19

Our team knows it is has been difficult to connect in person over the past six weeks and that will continue when it comes to trade shows and conferences. For those that were planning on attending Natural Product Expo West, New Hope is including additional material on the ingredients and applications you would have seen […]

It Starts at the Bottom: How Pizza Crusts Can Evolve to Feature Better Nutrition

Last year, Chris Krenzel of Firebird Artisan Mills reached out to Paul Mehl, founder of Mehl’s Gluten Free Bakery, a wholesale and retail bakery in Fargo, North Dakota. Krenzel was working with the Firebird sales, product development and marketing teams to assess how pizza crusts could be upgraded in taste and nutritive value while remaining […]


Snack Industry Pursues New Ingredients, Combinations and Satiety

Snacks show rapid evolution from simple predictable products with nutritionally empty sources. This includes corn, potato and rice flours to uncommon combinations, plant-protein rich ingredient and uncommon ingredients that have only enjoyed limited exposure outside of small-scale applications.  Protein, nutritive density and probiotics all stake a claim on package claims and even clean label facts […]

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Come see us at Expo West 2020

Visit us at booth #245 in Anaheim, CA this March 5–7. This year’s natural, organic and healthy products trade show features the latest trends and products shaping the future of the natural, organic and healthy lifestyle industry. Firebird will be one of the 3,000+ exhibitors on display with over 86,000 industry professionals estimated to attend. […]