How do Consumers Define “Clean” When it Comes to Food Labels?

August 28th, 2018 / 0 Comments / by

“Clean” is a word that has been used for a while to describe food labels. When manufacturers are looking for ingredients to fit the “clean” bill, they often come to Firebird. But what exactly does that word mean to consumers? Mary Ellen Shoup of FoodNavigator recently sat down with Stephanie Mattuci, Global Food Science Analyst at Mintel, to discuss the research group’s latest findings.
Read the piece here. If it’s a clean label-ready flour or mix you need, reach out to Firebird and let’s get started.

Particle Size Matters in Baking Applications

December 13th, 2016 / 0 Comments / by

For as much discussion as there is about getting the right flour mix for the right application, there could be as much discussion about particle size and its importance to a recipe’s performance. Just as you wouldn’t use a cake mix as the base for a pizza crust formulation, applications that need a more elastic […]